Elf Yourself (2006) and Scrooge Yourself (2007) – Interactive websites created by Jason Zada and Evolution Bureau for OfficeMax's holiday season advertising campaign.This backlash further increased due to Cooks Source's response which showed a misunderstanding of copyright and an increasing agitation to the original writer of the article. Cooks Source infringement controversy – This publication drew backlash after it committed copyright infringement by using an online article without permission for commercial purposes.Beanie Babies – Cited as being the world's first Internet sensation in 1995.See also: List of viral music videos § Ads and campaigns